Supermom - Supercrazy | Making-of
Supermom - Supercrazy | Making-of
Supermom - Supercrazy | Making-of
Producer's Statement
A video production by Visual Producer Indonesia, in Collaboration with Hybrid Hakuhodo.
This film is a fast-moving comedy celebrating traditional Indonesian motherhood and subverting the negative stigma associated with Ceker Ayam (chicken feet).
The goal is to capture the humorous, relatable chaos of a mother's loving yet determined effort in a nostalgic, rural setting.
The narrative centers on an energetic chase sequence, showcasing the mother's frantic, determined actions to secure the chicken for her child.
This fierce dedication validates the traditional wisdom of Ceker Ayam by linking it to scientific benefits like boosting immunity and cognitive function.
The final message highlights her extraordinary effort: "She’s not super crazy. She’s Supermom".
Producer's Statement
A video production by Visual Producer Indonesia, in Collaboration with Hybrid Hakuhodo.
This film is a fast-moving comedy celebrating traditional Indonesian motherhood and subverting the negative stigma associated with Ceker Ayam (chicken feet).
The goal is to capture the humorous, relatable chaos of a mother's loving yet determined effort in a nostalgic, rural setting.
The narrative centers on an energetic chase sequence, showcasing the mother's frantic, determined actions to secure the chicken for her child.
This fierce dedication validates the traditional wisdom of Ceker Ayam by linking it to scientific benefits like boosting immunity and cognitive function.
The final message highlights her extraordinary effort: "She’s not super crazy. She’s Supermom".
Pre Production
Pre-production focuses on authentic kampung textures, with casting centered on a naturally expressive mother and child dynamic. The chase is tightly storyboarded to balance chaos, clarity, and safety for the actors.
Here's the case study for this video:
Pre Production
Pre-production focuses on authentic kampung textures, with casting centered on a naturally expressive mother and child dynamic. The chase is tightly storyboarded to balance chaos, clarity, and safety for the actors.
Here's the case study for this video:
Final Results
The final film delivers fast-paced comedy with a clear emotional payoff. It ends on a recognisable truth, framing the mother’s actions as something other mothers will relate to and share.
Final Results
The final film delivers fast-paced comedy with a clear emotional payoff. It ends on a recognisable truth, framing the mother’s actions as something other mothers will relate to and share.
Making-of
Our behind the scenes video captures the collaborative energy behind crafting the film’s humor and authenticity.
Making-of
Our behind the scenes video captures the collaborative energy behind crafting the film’s humor and authenticity.
Jakarta - Yogyakarta Indonesia
Jakarta - Yogyakarta Indonesia